The entries, from 26 countries span 21 award categories, including the new Glass Award, launched earlier this year.

The Grand Prix was awarded to CHE Proximity, Melbourne, Australia for The Billion Point Giveaway for Velocity Frequent Flyer.

The Grand Prix was presented to Six Inc Tokyo Spa Hakuhodo.CO.

LTD., Bangkok, Japan for their campaign Obsession for Smoothness for Double A.

A further 4 Gold Spikes, 6 Silver Spikes and 13 Bronze Spikes were awarded from the 290 entries into the Direct category.

The Grand Prix went to Stop the Horror for Go Gentle Australia by Revolver Will ORourke, Sydney Cummins Partners, Sydney, Australia.

UM is a network that continues to push the boundaries of better.

To see this acknowledged at Asias foremost Festival of Creativity is a great moment.

Sophie Liu Fcb Ulka Blue449 How To Be There

Information on how to be there and view the global Lion-winning work first hand can be found at canneslions.com.

Cannes used to be about having your work judged by the very best around.

Half these people arent even creatives or working in creative companies.